neuromarketing
During the neuromarketing unit, students learned the different regions of the brain and the functions of each region. They learned how marketers strive to understand how the brain works and the affects it has on marketing. They researched different marketing strategies and how they relate to the reptilian brain. They participated in psychological experiments, and then they conducted their own psychological experiment based on and advertising connections such as visual and tangible, contrast, beginning and end, emotion, color, etc. They also learned about bio metrics and how certain triggers in the brain may cause an elevated reaction. They related their findings to neuromarketing techniques.
PSYCHOLOGICAL experiments
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Biometrics
Students collected biometrics data before during and after an experiment using a jump scare video and different commercials. They determined what instances excited them, determined emotional reposes, and when they were distracted, confused or involved. Students collected data on heart rate and blood pressure, oxygen saturation levels, facial coding or electromyography, and eye movement.